As part of our ongoing research efforts, CBSSM investigators often create methodological tools that have broad applicability beyond the specific research projects they were developed for. We are pleased to make these tools available to all researchers and non-profit organizations, subject only to appropriate attribution in work products (materials and/or manuscripts).
Pictographs (our word for what are sometimes called image matrices or icon arrays) are a type of risk communication graphic that CBSSM investigators have developed and extensively tested. Because pictographs are made up of a matrix of unique elements representing individual units (people) within the at-risk population, they accurately communicate exact percentages while simultaneously conveying "gist" impressions derived from the relative proportion of colored vs. uncolored area in the graph. Click here to learn more and create your own downloadable pictograph images.
The Subjective Numeracy Scale (SNS) is a self-report measure of perceived ability to perform various mathematical tasks and preference for the use of numerical versus prose information. The SNS has been validated against objective numeracy measures and found to predict comprehension of risk communications and ability to complete utility elicitations.